Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…
Lotame ID Lands Key Support from Magnite, Advance Local & More
In October, data solutions company Lotame launched its own identity offering called Panorama ID. At launch, Lotame said…
Verizon Media Enters ID Arena with ConnectID
Third-party cookies are being phased out by regulators and browsers. As a result, lately we have seen a…
Lotame Gets Into the Identity Game with Panorama ID
Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…