NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…
Comscore Launches Certified Deal IDs with Magnite
Inventory quality is an ongoing challenge, to say the least. But Comscore and Magnite are teaming up to…
Google Boosts Campaign Manager 360 With Netflix and The Trade Desk Integrations
Unlike the Kendrick Lamar-Drake beef, the Google and TTD beef has, for a moment, paused. Google has launched…