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Standards

3 posts
Diagram illustrating the transition from multiple fragmented CAPI connections to a centralized, standardized ECAPI network for brands and ad platforms.
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  • 2 minute read
SStandards

IAB Tech Lab Proposes ECAPI to Standardize Conversion APIs

  • byStaff
  • 01/20/2026
  • 521 views
CAPI is getting some standardization. Earlier today, the IAB Tech Lab announced a new standard up for public…
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  • 2 minute read
SStandards

IAB Tech Lab Rolls Out User Context Protocol

  • byStaff
  • 11/05/2025
  • 1.2K views
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
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  • 2 minute read
SStandards

IAB Tech Lab Slams Prebid TID Change

  • byStaff
  • 08/28/2025
  • 1.3K views
The IAB Tech Lab is pushing back against Prebid.org’s change to the transaction ID (TID) in Prebid.js.  In…
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