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SStandards

IAB Tech Lab Rolls Out User Context Protocol

  • byStaff
  • 11/05/2025
  • 595 views
As the adtech industry works to become more AI-enabled and agentic, the IAB Tech Lab yesterday announced the…
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  • 2 minute read
SStandards

IAB Tech Lab Slams Prebid TID Change

  • byStaff
  • 08/28/2025
  • 1.0K views
The IAB Tech Lab is pushing back against Prebid.org’s change to the transaction ID (TID) in Prebid.js.  In…
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