As PMax Hits 1 Million Advertisers, Google Debuts New Reporting Tools
Google’s AI performance solution, Performance Max (PMax), has officially crossed the one-million advertiser mark. Additionally, the company is…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…
Carbon Emissions Drop as USAA, Yahoo, and Scope3 Target MFAs
MFAs, begone. The Yahoo DSP team has published a blog post about its work with the USAA, a…