Viant Launches Free Publisher Tools Focused on Supply Quality
Viant is a generous DSP. Today, the company announced an expansion of its Publisher Solutions offering, with a…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
Google’s Search Partner Network Gets More Transparency
Let’s get… visible. Google is giving advertisers more visibility into its Search Partner Network (SPN). As flagged by…
As PMax Hits 1 Million Advertisers, Google Debuts New Reporting Tools
Google’s AI performance solution, Performance Max (PMax), has officially crossed the one-million advertiser mark. Additionally, the company is…
DoubleVerify Expands URL-Level Insights for Advertisers
DoubleVerify is doubling down on advertiser transparency following a recent report related to ads running alongside illegal content,…
Yahoo DSP Adopts IAB’s Data ‘Nutrition Label’
If you’re going keto, counting carbs is key. But you can’t do that if you don’t know how…
Carbon Emissions Drop as USAA, Yahoo, and Scope3 Target MFAs
MFAs, begone. The Yahoo DSP team has published a blog post about its work with the USAA, a…