Paramount and Taboola Bet on SMB Performance With New Partnership
I know my calculus. And today, Taboola + Paramount = Performance Multiplier. OK, but seriously — Taboola and…
MNTN and PubMatic Team Up to Expand CTV Access
CTV keeps getting more accessible—and today’s partnership between MNTN and PubMatic pushes that trend forward. Under the deal,…
Vibe.co Raises $50M to Build the ‘Meta for TV Advertising’
Funding is down in adtech—but not for everyone. Yesterday, Vibe.co, which is part of a growing crop of…
Universal Ads Unveils AI-Powered TV Ad Builder
Comcast’s Universal Ads is continuing its SMB push. Earlier this week, Universal Ads—positioning itself as a one-stop TV…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
Netflix Opens Up Ad Inventory to Amazon DSP
Netflix inventory is officially coming to Amazon DSP. According to the announcement, this is a global integration covers…
Magnite Expands Pause Ads Across Major Streamers & DSPs
Pause ads are a thing, damnit! Or at least they will be as they continue to scale. With…
DeepIntent Debuts Curated Healthcare FAST Offering
It’s a FAST world and we’re all (slowly) living in it. Healthcare-focused DSP DeepIntent has launched HealthFirst FAST,…
Yahoo Enters the FAST Lane with New Sports Streaming Channel
Yahoo is having a big year, and it feels like it just got bigger. The company, which operates…
Nexxen Ups VIDAA Stake, Expands Data and Ad Rights
Adtech company Nexxen is living la vida loca. (Forgive us for this.) Yesterday, the company announced it has…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
LinkedIn CTV Ads Now Live in Innovid’s Social Ads Manager
B2B CTV advertising is picking up steam. Following the recent partnership between MNTN and ZoomInfo to support B2B…