Read More 2 minute read TTV ReachTV and Nielsen Bring Measurement to “Sorta CTV”byStaff04/14/202563 viewsNo comments Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Read More 2 minute read TTV Disney Expands Programmatic Access for Live StreamingbyStaff04/09/2025241 viewsNo comments The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
Read More 2 minute read TTV National Media Insights and Kinetiq Partner on Political Ad Intelligence PlatformbyStaff04/08/2025181 viewsNo comments The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Read More 2 minute read TTV Comscore Lands New MRC AccreditationbyStaff04/08/2025125 viewsNo comments Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
Read More 2 minute read TTV A+E Renews FreeWheel Deal, Touts Audience ManagerbyStaff03/22/2025155 views Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Read More 2 minute read TTV Google Upgrades DV360 CTV with Household Targeting & InsightsbyStaff03/19/2025822 views Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Read More 2 minute read TTV Google Wades Into the “Sorta CTV” DebatebyStaff03/14/2025359 views The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
Read More 2 minute read TTV Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?byStaff03/12/2025302 views Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…
Read More 2 minute read TTV Ramp Users Can Now Buy CTV via Universal AdsbyStaff03/11/2025121 views Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
Read More 2 minute read TTV Amazon DSP Takes on Fragmentation with Complete TV LaunchbyStaff03/04/2025482 views Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…