Read More 3 minute read TTV MNTN Files for IPO, Betting on Performance CTVbyStaff03/03/2025206 views Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Read More 2 minute read TTV Is Sonos Launching a $400 Streaming Box with TTD?byStaff02/12/2025314 views With The Trade Desk’s earnings approaching, some rumors are swirling. According to a report by The Verge last…
Read More 2 minute read TTV YouTube CEO: “YouTube Is the New TV”byStaff02/11/2025153 views YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
Read More 3 minute read TTV Atmosphere TV CEO Weighs in on the “Sorta CTV” DebatebyStaff02/04/2025211 views Last week, we wrote about the blurring of CTV and DOOH, which some called “sorta CTV.” That was…
Read More 3 minute read TTV Is DOOH “Sorta CTV”? AdTech X Weighs InbyStaff01/30/2025324 views Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…
Read More 3 minute read TTV Nielsen’s Big Data + Panel Solution Lands MRC AccreditationbyStaff01/22/2025206 views Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
Read More 2 minute read TTV What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?byStaff01/20/2025225 views Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
Read More 2 minute read TTV Disney Launches Certification Program for Live CTV Ad-BuyingbyStaff01/07/2025298 views Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Read More 2 minute read TTV CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTVbyStaff01/06/2025349 views You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Read More 3 minute read TTV Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live SportsbyStaff12/31/2024196 views Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…