Read More 3 minute read TTV Is DOOH “Sorta CTV”? AdTech X Weighs InbyStaff01/30/2025251 views Is AdTechRadar sorta journalism? A blog? Who knows! No, but seriously, the DOOH = CTV concept is an…
Read More 3 minute read TTV Nielsen’s Big Data + Panel Solution Lands MRC AccreditationbyStaff01/22/2025170 views Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
Read More 2 minute read TTV What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?byStaff01/20/2025195 views Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
Read More 2 minute read TTV Disney Launches Certification Program for Live CTV Ad-BuyingbyStaff01/07/2025240 views Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Read More 2 minute read TTV CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTVbyStaff01/06/2025283 views You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Read More 3 minute read TTV Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live SportsbyStaff12/31/2024166 views Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Read More 2 minute read TTV Pixalate Reports Nearly One-Quarter of CTV Traffic Is FraudulentbyStaff12/17/2024177 views CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Read More 2 minute read TTV Roku’s Programmatic Push Continues with FreeWheelbyStaff12/13/2024160 views Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
Read More 2 minute read TTV Magnite Scores Renewal & Expansion with LG AdsbyStaff12/10/2024160 views Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Read More 2 minute read TTV Streaming Ad Prices Plummet, Thanks to AmazonbyStaff12/09/2024186 views The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…