FOX Roku Deal Sparks Debate
Everybody has a take on the FOX-Roku deal. A day after FOX announced its $22 billion (!) acquisition…
FOX Buys Roku for $22 Billion
FOX has agreed to acquire Roku in a deal valued at approximately $22 billion.
Comcast Brings Purchase Data to TV Advertising
Comcast Advertising is bringing credit and debit card purchase data into TV targeting and measurement. The company has…
FAST TV Viewers Are Watching More Channels, TiVo Finds
When it comes to streaming, viewers want… ads? (Maybe?) Okay, maybe that’s going too far. But according to…
Digital Remedy Launches Political Desk Before Midterms
In an election year, political ad spend is set to surge, and political advertisers will need more support…
DoubleVerify Warns of Rising AI-Fueled CTV Fraud
Fraudsters, give us a break, please. New research from DoubleVerify reveals a massive 140% surge in CTV fraud…
Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…
Hulu, Amazon, Peacock Top Streaming Ad Spend Rankings
Ad revenue is table stakes for every premium streamer now. With that in mind, EMARKETER has released a…
DoubleVerify, Spectrum Reach Partner on CTV Transparency
Everyone wants more transparency in CTV. With that in mind, today—timed to the NewFronts—DoubleVerify and Charter’s Spectrum Reach…
MNTN Rolls Out New QuickFrame AI Tools
Family matters. But apparently, performance matters more. (This horrible joke will make sense in a second.) MNTN, the…
Report: Telly Has Just 35,000 TVs in the Field
A new report from Lowpass paints a fairly embarrassing picture for “free TV” startup Telly. Telly is a…
MNTN and Magnite Team Up to Expand Live TV Access
MNTN and Magnite are teaming up again. Last year, MNTN was one of the first integration partners for…