Read More 2 minute read TTV Pixalate Reports Nearly One-Quarter of CTV Traffic Is FraudulentbyStaff12/17/2024204 views CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Read More 2 minute read TTV Roku’s Programmatic Push Continues with FreeWheelbyStaff12/13/2024194 views Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
Read More 2 minute read TTV Magnite Scores Renewal & Expansion with LG AdsbyStaff12/10/2024183 views Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Read More 2 minute read TTV Streaming Ad Prices Plummet, Thanks to AmazonbyStaff12/09/2024205 views The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
Read More 3 minute read TTV The Trade Desk Is Now Hiring for Ventura, According to New Job ListingsbyStaff12/08/2024300 views The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…
Read More 2 minute read TTV Perion Brings CTV Ads to a Million DOOH ScreensbyStaff11/27/2024265 views Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…
Read More 1 minute read TTV Twitter Has Thoughts on The Trade Desk’s Ventura Launch and RokubyStaff11/20/2024312 views Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
Read More 2 minute read TTV The Trade Desk Officially Announces Ventura, Its CTV OSbyStaff11/20/2024401 views Axios has confirmed the rumor: The Trade Desk (TTD) is officially launching its much-anticipated smart TV operating system…
Read More 2 minute read TTV Whoops: Did The Current Just Leak The Trade Desk’s Smart TV OS Launch?byStaff11/19/20242.4K views We’ve reported on Project Bridgewater before—the rumored smart TV OS in development by The Trade Desk (TTD). Janko…
Read More 2 minute read TTV Fubo Levels Up with Four New CTV Ad FormatsbyStaff11/19/20241.8K views CTV formats are a hot topic right now and Fubo is about to ride that wave, too. Yesterday,…