Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
Does Chick-fil-A’s Streaming App Set the Stage for More Brand Media Networks?
In August, we reported that Chick-fil-A was interested in launching its own streaming platform, according to a report…
Instacart and Roku Team Up for Shoppable CTV Ads
CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Ryan Reynolds’ MNTN Eyes 2025 IPO
Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Pause Ads Now Widely Available on YouTube
Pause ads are getting an even bigger boost, thanks to YouTube. YouTube has confirmed it has expanded pause…
Innovid Launches All-in-One QR Code Suite for CTV Advertising
Long live QR codes. QR codes never say die. QR codes forever. Anyway, you get it. Innovid, which…
Is Project Bridgewater The Trade Desk’s Smart TV OS?
Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…