Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
Is The Trade Desk’s Smart TV Bet in Trouble?
The adtech tea is hot. Right before The Trade Desk officially launched its smart TV OS, Ventura, who…
Comcast’s New AI Tool Promises Affordable, High-Impact TV Ads
Comcast is a massive company, but it feels like they’ve been moving faster than many in adtech over…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
National Media Insights and Kinetiq Partner on Political Ad Intelligence Platform
The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…