Nexxen Ups VIDAA Stake, Expands Data and Ad Rights
Adtech company Nexxen is living la vida loca. (Forgive us for this.) Yesterday, the company announced it has…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
LinkedIn CTV Ads Now Live in Innovid’s Social Ads Manager
B2B CTV advertising is picking up steam. Following the recent partnership between MNTN and ZoomInfo to support B2B…
MNTN and ZoomInfo Team Up to Help B2B Advertisers Target on CTV
B2B TV advertising is getting a boost thanks to a new partnership between MNTN and ZoomInfo. As part…
CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
ShadowBot CTV Scheme Steals $2.5M in Ad Spend
CTV fraud continues to boom, according to a new report from DoubleVerify. On Tuesday, the company revealed the…
GumGum CTO: FAST Channel Boom Unlocks ‘Mindset’ Targeting
At Cannes Lions, GumGum hosted a panel on scaling CTV and balancing creative innovation with standardization, featuring speakers…
Comcast Pushes CTV Performance at Cannes
Comcast Advertising has been busy this year, to say the least. From FreeWheel to Universal Ads, the company…
Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…