Read More 2 minute read TTV Instacart and Roku Team Up for Shoppable CTV AdsbyStaff10/09/2024235 views CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Read More 2 minute read TTV Amazon to Expand Ad Load on Prime VideobyStaff10/02/2024513 views More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Read More 2 minute read TTV Ryan Reynolds’ MNTN Eyes 2025 IPObyStaff09/27/2024342 views Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…
Read More 2 minute read TTV Roku Launches Self-Serve Ads Manager, Targets Growth MarketersbyStaff09/20/2024650 views After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
Read More 2 minute read TTV Pause Ads Now Widely Available on YouTubebyStaff09/19/20241.6K views Pause ads are getting an even bigger boost, thanks to YouTube. YouTube has confirmed it has expanded pause…
Read More 2 minute read TTV Innovid Launches All-in-One QR Code Suite for CTV AdvertisingbyStaff09/13/2024174 views Long live QR codes. QR codes never say die. QR codes forever. Anyway, you get it. Innovid, which…
Read More 1 minute read TTV Is Project Bridgewater The Trade Desk’s Smart TV OS?byStaff09/12/2024702 views Never underestimate the power of denial. Speaking of, despite CEO Jeff Green’s denial about building a smart TV…
Read More 2 minute read TTV Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OSbyStaff09/12/2024492 views What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Read More 2 minute read TTV Perion Touts Its CTV GrowthbyStaff09/12/2024204 views Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
Read More 2 minute read TTV LG Turns Down Time into Prime Time with New Screensaver AdsbyStaff09/06/2024261 views Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…