ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
National Media Insights and Kinetiq Partner on Political Ad Intelligence Platform
The presidential election might be over, but the midterms are only a year away. (Are you exhausted yet?)…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
A+E Renews FreeWheel Deal, Touts Audience Manager
Comcast’s adtech moves continue in 2025. The company’s SSP, FreeWheel, will remain the preferred partner for A+E Global…
Google Upgrades DV360 CTV with Household Targeting & Insights
Leave The Trade Desk alone, Google! The stock is up today, damnit! OK, we’re late on this one…
Google Wades Into the “Sorta CTV” Debate
The “sorta CTV” debate rages on. Sort of. Google has updated its Ad Manager policies to clarify the…
Sonos Scraps Video Player—Does This Hurt TTD’s Smart TV OS?
Sonos has scrapped its long-rumored streaming video player, codenamed “Pinewood,” according to a new report from The Verge.…
Ramp Users Can Now Buy CTV via Universal Ads
Comcast’s Universal Ads is partnering with LiveRamp. At least, that’s what we started writing—until we did a double…
Amazon DSP Takes on Fragmentation with Complete TV Launch
Amazon DSP wants to be your one-stop shop for TV media buying. (We already buy our diapers from…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Is Sonos Launching a $400 Streaming Box with TTD?
With The Trade Desk’s earnings approaching, some rumors are swirling. According to a report by The Verge last…