Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
The Trade Desk Is Now Hiring for Ventura, According to New Job Listings
The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…
Perion Brings CTV Ads to a Million DOOH Screens
Yesterday, Perion made a pretty interesting announcement, sharing that video campaigns through its platform, including CTV, can now…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
The Trade Desk Officially Announces Ventura, Its CTV OS
Axios has confirmed the rumor: The Trade Desk (TTD) is officially launching its much-anticipated smart TV operating system…
Whoops: Did The Current Just Leak The Trade Desk’s Smart TV OS Launch?
We’ve reported on Project Bridgewater before—the rumored smart TV OS in development by The Trade Desk (TTD). Janko…
Fubo Levels Up with Four New CTV Ad Formats
CTV formats are a hot topic right now and Fubo is about to ride that wave, too. Yesterday,…
Farewell, Freevee
Gone too soon. After some rumors surfaced about this earlier in the year, Variety has now confirmed Amazon…
Innovid Welcomes LG Ad Solutions to its Harmony Initiative
Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…