Despite Denial, Reports Suggest Trade Desk and Sonos Teaming Up on Smart TV OS
What’s going on with The Trade Desk’s rumored smart TV OS? Is this real or not? Well, it’s…
Perion Touts Its CTV Growth
Perion, a publicly-traded company that offers an omnichannel adtech stack through divisions like Undertone and Hivestack (acquired late…
LG Turns Down Time into Prime Time with New Screensaver Ads
Native has arrived on LG smart TVs. Yesterday, LG Ads launched a full-screen “Native Screensaver” ad unit. It’s…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
FreeWheel Taps Proximic for Contextual Tech & ID-Free Data
Publishers are publishers. They’re good at content, but, hey, sometimes they need help with adtech. Enter a new…
Chick-fil-a to Serve Up Streaming?
Disney+, Max, Peacock, and Channel-fil-a? Yes, Chick-fil-a is reportedly interested in launching its own streaming “platform,” according to…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Magnite Buys SpotX for $1.17 Billion
Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…