Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Magnite Buys SpotX for $1.17 Billion
Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…