Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…