Yahoo ConnectID Expands Across Major CTV Platforms
Yahoo ConnectID is connecting, damnit. This week, the company announced that ConnectID—its alternative identifier—has been adopted across AMC…
Media.net Adds Experian Audience Data to SSP
Cookies may be sticking around (for real this time!), but contextual targeting still matters. Media.net, a contextual advertising…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…