X Says It’s Rebuilding Its Ad Stack Around AI
We’re capping POSSIBLE with some big adtech news from… X? Today, the company announced that it’s rebuilding its…
Advertiser Trust in AI Lags, Comcast Data Shows
Only 30% of advertisers say they trust AI for advertising tasks, according to a new Comcast Advertising report
IAB Tech Lab Launches Agentic RTB Framework
It’s all agents, all the time, baby. Yesterday, the IAB Tech Lab followed up last week’s launch of…