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adtech transparency

3 posts
Person watching a smart TV interface highlighting concerns around ad tracking and data collection
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  • 2 minute read
PPrivacy

X Erupts Over Smart TV Ad Tracking Claims

  • byStaff
  • 04/20/2026
Forget “clipping.” X has discovered smart TV ads. Over the weekend, a post from Nav Toor—a popular AI…
Before-and-after house renovation image illustrating Jeff Green’s comparison of SSPs to house flippers during a discussion about programmatic supply chains.
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  • 3 minute read
SSPO

TTD CEO Says Some SSPs Are “Flipping Houses”

  • byStaff
  • 03/12/2026
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
OpenPath logo from The Trade Desk, the company’s direct supply path offering
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  • 2 minute read
TTransparency

WPP and Dentsu “Exit” The Trade Desk’s OpenPath?

  • byStaff
  • 02/20/2026
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
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