IAB Tech Lab Launches Council to Tackle Programmatic Governance
Programmatic is growing up. Or at least it’s trying to. The IAB Tech Lab has launched a Programmatic…
Tweet of the Week: Doug Lauretano Challenges the Narrative on Bid Duplication
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from…
Bid Duplication Wastes Up to $20 Billion Annually
On Friday, in a post on X, Jud Spencer, a software developer at DSP The Trade Desk, estimated…