Costco Audiences Now Available to Advertisers Through Yahoo DSP
Costco undeniably has the best rotisserie chicken. That’s just a fact—and now that we’ve gotten that out of…
Yahoo’s Cookieless ID Now Compatible with Snowflake
Yahoo DSP and Snowflake have announced an integration to make Yahoo ConnectID, Yahoo’s cookieless alternative identifier, compatible with…
The Trade Desk Courts PRAM for Unified ID 2.0
The Trade Desk is courting additional third-party support for its identity solution, submitting Unified ID 2.0 to PRAM,…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…