Yahoo’s Identity Suite Now Available to SSPs
Yahoo continues to expand its identity toolkit. Today, Yahoo announced that its Identity Solutions suite—which includes Yahoo ConnectID,…
Tweet of the Week: Moe Chughtai Talks X’s Hidden Strength in Contextual Targeting
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Media.net & LiveRamp Partner to Merge Context & Identity
Contextual advertising company Media.net and data connectivity business LiveRamp are joining forces to bring audience and context-based targeting…