Netflix Taps Yahoo DSP for More Programmatic Demand
Netflix is broadening access to its ad inventory, and Yahoo and its partners are reaping the rewards. Today,…
Amazon and Roku Team Up to Create the ‘Largest Authenticated CTV Audience in the U.S.’
Jeff Green has a drumbeat—but watch out, because Amazon has one, too. Timed to Cannes, Amazon Ads and…
The Trade Desk Sweetens Ventura OEM Pitch With Anoki Partnership
The Trade Desk keeps beating that drum. Jeff Green has an announcement quota to fill, damnit! But seriously,…
FreeWheel Grows CTV Marketplace with New Publisher Partners
FreeWheel is wheelin’ and dealin’ (we had to, sorry!). Today, the company announced an expansion of its SSP…
Universal Ads Launches Business Partner Program
It has only existed for about six months but Universal Ads continues to do cool things. Or at…
Judge Tosses Rumble’s Google Antitrust Case
From a Rumble to a whimper. Today, a federal judge granted Google’s motion for summary judgment against video…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…
Viant Surges 32% in Q1, Calls Out Amazon
Viant is booming, according to its latest earnings report. Yesterday, the DSP reported 32% year-over-year revenue growth in…
FreeWheel Declutters With New CTV Suites
FreeWheel is more than you might think — and now, it’s easier to understand, too. Today, the company…
Roku & Adobe Unveil Customer Data Platform Partnership
Secure data collaboration is everything in 2025. See the InfoSum/WPP acquisition as an example. Case in point: Yesterday,…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…