Chick-fil-a to Serve Up Streaming?
Disney+, Max, Peacock, and Channel-fil-a? Yes, Chick-fil-a is reportedly interested in launching its own streaming “platform,” according to…
Netflix’s Ad Business is on a Tear
Netflix is talking up its burgeoning ad business’ successes in a new blog post by Amy Reinhard, the…
The Trade Desk Surges in Q4, Growing 48% Year-Over-Year
Nothing can stop Jeff Green’s The Trade Desk, apparently. The DSP reported another strong quarter, with Q4 2020…
Magnite Buys SpotX for $1.17 Billion
Magnite, the rolled up Rubicon Project and Telaria SSP, today announced that it will buy SpotX from RTL…
New CTV Ad Fraud Scheme Would Have Stolen $30-$50 Million
DoubleVerify’s fraud lab has identified and blocked “ParrotTerra,” a new CTV fraud scheme that the company says is…
Simpli.fi Steps Beyond DSP with ERP Acquisition
Ad-buying platforms can’t just be ad-buying platforms anymore. Simpli.fi, a DSP that focuses on local advertisers, has acquired…
Verve Group Buys Nexstar’s Video Ad Platform
Ad platform Verve Group is acquiring Nexstar Media Group’s digital video ad technology platform, previously known as LKQD.…
Top TV Consortium OpenAP Launches SSP for Linear Buyers
TV company OpenAP, a consortium of TV publishers whose members include AMC, Fox, NBCUniversal, ViacomCBS, The Weather Channel,…
Nielsen Taps Wells Fargo Exec to Lead Marketing
Measurement company Nielsen has tapped a new head of marketing, with Jamie Moldafsky joining as Chief Marketing and…
DoubleVerify Rolls Out Video Complete
Measurement and verification company DoubleVerify has launched a new digital video solution called Video Complete. Video Complete delivers…
Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…