Disney Expands Programmatic Access for Live Streaming
The House of Mouse offers cool programmatic technology, damnit. And Disney is making sure you know that, according…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
Yahoo Updates AI to Tackle Unpredictable Ad Surges in Live Sports
Why pop champagne when you can read about adtech news? Or, even better, pop your champagne while reading…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…
Magnite Beats Q3 Projections, Talks Up Deals with Netflix and Disney
Last week (we’re late, we’re sorry!), Magnite reported Q3 earnings, and they were, in journalistic terms, quite good.…
Disney and Magnite Strengthen Ties with Two-Year Deal
Magnite and Disney are re-upping. The largest independent SSP has announced a two-year extension of its partnership with…