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DSP SPO

1 post
OpenPath logo from The Trade Desk, the company’s direct supply path offering
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  • 2 minute read
TTransparency

WPP and Dentsu “Exit” The Trade Desk’s OpenPath?

  • byStaff
  • 02/20/2026
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
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