Read More 2 minute read PPrivacy Google Privacy Sandbox is DeadbyStaff10/21/2025 We mean it this time. Like, really dead. This is hardly a surprising announcement, right? Google’s decision to…
Read More 2 minute read IIdentity The Trade Desk Responds to Google’s Decision on Cross-Site TargetingbyStaff03/04/2021 With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Read More 3 minute read IIdentity Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoCbyStaff03/03/2021 With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Read More 2 minute read IIdentity Google: FLoC is an ‘Effective Replacement’ for Cookie TargetingbyStaff01/25/2021 With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…