Google Privacy Sandbox is Dead
We mean it this time. Like, really dead. This is hardly a surprising announcement, right? Google’s decision to…
The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
Google: FLoC is an ‘Effective Replacement’ for Cookie Targeting
With third-party cookies on the way out, today, Google released new details on its proposed alternative, FLoC (Federated…