Ari Paparo Predicts Behavioral Remedies, Not a Breakup
A few days ago, closing arguments officially wrapped in the Google–DOJ adtech antitrust trial, and adtech expert/author Ari…
Index Exchange Takes Google to Court Over Ad Monopoly
Index Exchange is joining a growing group of adtech companies (and publishers) suing Google for monopoly damages. In…
Google Fights DOJ Over Proposed Remedies
The next phase of the DOJ’s adtech (or is it “ad tech” – we can never tell!) case…
The Best Tweets About the Google AdTech Antitrust Ruling
Tough day for Google. In a case that could redefine how digital ad platforms operate (which we’ve been covering),…
Curation is King as Experian Buys Audigent
Data giant Experian is riding the curation wave. Today, the company announced it’s acquiring data curation adtech business…
More DSPs Get Access to X
Last year, X began selling ads programmatically through third-party adtech partners for the first-time to boost ad revenue.…
Tweet of the Week: AdTechGod Dissects Forrester’s SSP Report
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…