AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…
Spotify Launches Ad Exchange with TTD, Google, Magnite
Spotify is upgrading its adtech. At its first-ever Spotify Advance advertising event, the company has introduced new programmatic…
MFA or Not? New Tool Gives Publishers Greater Clarity
The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
For AppLovin, as Earnings Soar, Scrutiny Follows
You either die a hero or live long enough to become the villain. It may not be fair,…
IAS Sees Jump in Publisher Growth, Credits Publica
I thought publishers don’t like verification companies? On Tuesday, IAS reported Q3 earnings of $133.5 million, up 11%…
DoubleVerify Claims Victory in Battle for Moat Customers
The verification industry continues to chug along. Yesterday, DoubleVerify announced Q3 earnings, and dropped some pretty interesting figures. …
Google Launches New Curation Offering
If you’re tired of hearing about curation, you might want to look away now. Go ahead! You won’t!…
The Fight for Oracle’s Clients Continues as Ad Biz Closes
“Everything that has a beginning has an end,” says the Oracle to Keanu Reeves’ Neo in The Matrix…
EMARKETER Drops Attention Ecosystem Report
EMARKETER has released an in-depth report on the adtech attention ecosystem. The report covers the key players in…