AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Independent AdTech Rebounds in Q1
The Trade Desk wasn’t the only independent adtech company to show up in Q1 2025. On the SSP…
MFA or Not? New Tool Gives Publishers Greater Clarity
The Brand Safety Institute (BSI), an organization that promotes brand safety across the industry and accredits Brand Safety…
Meta Boosts Brand Safety with New Third-Party Controls
It turns out, Meta does, indeed, care about brand safety. After weeks of debate over Meta’s commitment to…
IAS Sees Jump in Publisher Growth, Credits Publica
I thought publishers don’t like verification companies? On Tuesday, IAS reported Q3 earnings of $133.5 million, up 11%…