Facebook to Preempt Apple’s IDFA Tracking Notification with Its Own
According to a new CNBC report, Facebook will preempt Apple’s new ATT (AppTrackingTransparency) notification on iOS 14 with…
Google Issues ATT & iOS 14 Guidance
Apple’s upcoming App Tracking Transparency (ATT) policy requires developers to ask for permission when they use certain information…
AppsFlyer, Now Valued at $2 Billion, Lands Investment From Salesforce
Mobile attribution and analytics company AppsFlyer has landed an investment from Salesforce Ventures, extending a $210 million Series…