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Linear TV

2 posts
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  • 2 minute read
TTV

Project OAR Takes Flight With New Tech Updates

  • byStaff
  • 01/07/2020
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…
Person watching a smart TV interface highlighting concerns around ad tracking and data collection
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  • 2 minute read
TTV

Cadent Buys 4INFO to Boost CTV & OTT TV Buying & Targeting

  • byStaff
  • 01/05/2020
The promise of CTV and OTT advertising is fundamentally reshaping the ad tech landscape. With the Rubicon and…
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