CTV AdTech Exec Graces the Cover of TIME Magazine
Yes, you heard that right. But we’re also cheating a bit… because we’re talking about Ryan Reynolds, the…
AdTech Called Out in Blake Lively & Justin Baldoni Scandal
OK, this one is fascinating (at least to us). Last week, Glamour published an article titled “Inside the…
Ryan Reynolds to Remain Chief Creative Officer for MNTN
It ends with a statement. (Please get that joke, readers.) After MNTN revealed in its S-1 filing that it…
MNTN Files for IPO, Betting on Performance CTV
Last week, after speculation about an IPO in 2024, MNTN, the CTV adtech platform, officially filed to go…
Streaming Ad Prices Plummet, Thanks to Amazon
The UnitedHealthcare assassin isn’t the only one going down. So are streaming CPMs… (*Ducks*) In January, Amazon launched…
Ryan Reynolds’ MNTN Eyes 2025 IPO
Adtech IPOs are back, baby. Or will be soon. Bloomberg is reporting that MNTN, the CTV adtech company…