Nielsen Launches Outcomes Marketplace for TV Measurement
It’s not enough to drive outcomes—you need to own the phrase conceptually. That brings us to yesterday’s announcement…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…