Local TV Measurement Speeds Up With Locality–Nielsen Deal
Let’s get local. Locality and Nielsen have come together on a data partnership to integrate Nielsen’s Media Data…
Nielsen Launches Outcomes Marketplace for TV Measurement
It’s not enough to drive outcomes—you need to own the phrase conceptually. That brings us to yesterday’s announcement…
ReachTV and Nielsen Bring Measurement to “Sorta CTV”
Sorta CTV wants to be more than sorta measurable. Today, ReachTV—a free ad-supported streaming network that claims more…
Comscore Lands New MRC Accreditation
Accreditation still matters. Especially in TV. Today, Comscore announced new MRC accreditation for its household-level TV measurement covering…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
Nielsen’s Big Data + Panel Solution Lands MRC Accreditation
Nielsen might be a legacy measurement company, but they’re breaking new ground today. The company announced it is…
Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
As Ban Looms, TikTok Partners with Nielsen for Cross-Platform Measurement
A TikTok ban is more likely now, you say? That’s not slowing down the company’s ad ambitions. On…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…
Nielsen Taps Wells Fargo Exec to Lead Marketing
Measurement company Nielsen has tapped a new head of marketing, with Jamie Moldafsky joining as Chief Marketing and…