TTD CEO Says Some SSPs Are “Flipping Houses”
Flipping Inventory, now on Bravo. Yesterday at Marketecture Live, The Trade Desk CEO Jeff Green used a blunt…
The Trade Desk Posts Solid Quarter as Growth Moderates
We feel for The Trade Desk. The independent DSP reported strong Q4 earnings, posting $847 million in revenue…
WPP and Dentsu “Exit” The Trade Desk’s OpenPath?
Yesterday, Adweek reported that the “world’s largest holding companies are pulling back from one of The Trade Desk’s…
The Trade Desk Shoots Down OpenAds Rumor
Conspiracy or understandable anxiety? In a brief exchange on X today, @BradAT posted: “I have anecdotal evidence that…
Spotify Expands Partnership with The Trade Desk
According to a new report by Axios, Spotify is launching its own ad exchange (or SSP?) to capture…