New Lotame Study Finds Marketers & Publishers at Odds Over Contextual Targeting
Data solutions company Lotame has announced new research looking at the future of cookie-less advertising. The report surveyed…
Lotame COO on Apple Versus Facebook: Mark Zuckerberg “Has the High Ground”
Mike Woosley, Chief Operating Officer at data solutions provider Lotame, has been busy lately. In October, Lotame launched its…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…