Prebid Kills Cross-Exchange Transaction IDs?
Stuff is happening. That’s what we probably should’ve called this blog (news site?). Anyway, stuff IS happening, like,…
IAB Tech Lab Finalizes Accountability Platform to Boost Consent Compliance
The IAB Tech Lab has announced the finalized specification for its Accountability Platform, a framework designed to improve…
GumGum Urges Industry to Embrace Contextual, Ditch Identity
At Advertising Week, GumGum, a leading contextual adtech company, is calling on the industry to move away from…
Tweet of the Week: Is Retargeting Worth It? Aram Zucker-Scharff Weighs In
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
IAB Tech Lab Advances Ad Privacy with PAIR Protocol
About a week ago, the IAB Tech Lab introduced the PAIR (Publisher Advertiser Identity Reconciliation) protocol. PAIR gives…
Apple’s Vague IDFA Timeline Hurts Developers
IDFA changes are coming — and we finally know when. Sort of. In conjunction with Data Privacy Day,…
Lotame Gets Into the Identity Game with Panorama ID
Data solutions company Lotame has launched its own identity offering called Panorama ID. The company says the new…