NIQ Expands Purchase Data Targeting With Adsquare Collab
What people buy—and where—has long been the industry’s most valuable signal. To that end, NIQ, a consumer intelligence…
Publicis and The Trade Desk Spar Over Audit
The Trade Desk is tired of resetting its “days without incident” counter. In new reporting from Ad Age…
AppLovin Called a “Scam” in Viral Post
Man, AppLovin can’t catch a break this year. After reporting strong earnings last week, the company saw its…