What Impact Will Sonos Turmoil Have on The Trade Desk’s CTV OS?
Yesterday, Bloomberg reported that the “woes of speaker maker Sonos have raised the prospect of a takeover.” While…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
The Trade Desk Is Now Hiring for Ventura, According to New Job Listings
The Trade Desk appears to be publicly hiring for its Ventura team for the first time. In late…
Twitter Has Thoughts on The Trade Desk’s Ventura Launch and Roku
Earlier today, The Trade Desk announced its long-rumored CTV OS, Ventura. A key passage in Axios’ exclusive about…
The Trade Desk Officially Announces Ventura, Its CTV OS
Axios has confirmed the rumor: The Trade Desk (TTD) is officially launching its much-anticipated smart TV operating system…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…
Instacart and Roku Team Up for Shoppable CTV Ads
CTV ad formats are heating up. In the past month, we’ve seen a flurry of new format announcements,…
Amazon to Expand Ad Load on Prime Video
More ads are coming. According to a report by the FT, Amazon will increase ad breaks on Prime…
Roku Launches Self-Serve Ads Manager, Targets Growth Marketers
After at least a year in beta, Roku has officially launched Roku Ads Manager, a self-service platform for…
The Trade Desk to Launch a Smart TV OS?
The Trade Desk wants to build a… Roku competitor? In a week of interesting news, this might be…
Roku and Nielsen Team Up to Steer the Future of TV Advertising
Roku and Nielsen have launched a major partnership that could reshape the future of media measurement and TV…