Media.net and Claritas Launch SSP Measurement and Optimization Solution
2025 really is shaping up to be the year of the SSP. Continuing that trend, Media.net, an SSP…
Is the “We’re on TV” Effect Propping Up CTV CPMs?
What’s keeping CTV CPMs high even as more inventory becomes available? On the Ad Nauseam podcast last week,…
IAB Pushes for Standardization as CTV Ad Formats Surge
From pause ads to screensaver and shoppable ads, we’ve seen a surge of new—or at least more widely…