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transunion

2 posts
grayscale photo of a man and a woman watching a movie together
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  • 2 minute read
MMeasurement

Cinema Ad Attribution Comes to TransUnion

  • byStaff
  • 12/01/2025
Movie theater ad data is finally breaking out of its silo. National CineMedia (NCM), the largest cinema advertising…
pexels-photo-1046403.jpeg
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  • 2 minute read
IIdentity

Viant’s ID Gets A TransUnion-Powered Upgrade

  • byStaff
  • 02/02/2025
Viant’s alternative ID is getting an upgrade. Last week, the DSP announced a partnership with data company TransUnion…
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