Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
YouTube CEO: “YouTube Is the New TV”
YouTube is TV, and TV is YouTube. That’s the key takeaway from YouTube CEO Neal Mohan’s annual letter.…
Project OAR Takes Flight With New Tech Updates
Project OAR (OAR stands for “Open Addressable Ready”) launched in 2018 in an effort to recommend standard advertising…