Acxiom and TTD Launch True Intelligence
Who needs artificial when you can have true? IPG’s data tech company Acxiom has launched True Intelligence, a…
Perion Adopts The Trade Desk’s UID 2.0
Public adtech companies teaming up—we love to see it. Yesterday, Perion—fresh off introducing Perion One, a strategy unifying…
The Trade Desk’s Unified ID 2.0 Begins Beta
According to a report from AdExchanger, Unified ID 2.0 is set to enter its beta testing period. According…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…