The Trade Desk Responds to Google’s Decision on Cross-Site Targeting
With their stock plummeting in the aftermath of Google’s announcement that it won’t develop or support any other…
Google Gives Up on Individualized Cross-Site Tracking, Pushes FLoC
With third-party cookies being phased out, today, Google explicitly said that it won’t develop or support any alternatives…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…