With Cookies Crumbling, Peer39 Launches Contextual Data Marketplace
As the identity wars rage on, contextual advertising platform Peer39 is rightfully seizing the moment. This week the…
Unified ID Gets First CTV Player with fuboTV
Sports-focused TV streamer fuboTV today announced its support of Unified ID 2.0, the open-source identity solution from The…
Verizon Media Reaches New Growth Milestone
Verizon Media has finally done it. Today, during Verizon’s Q4 earnings report, the company shared that its media…
Verizon Media Becomes Microsoft’s Preferred Global SSP
Verizon Media and Microsoft today announced an expanded relationship, with Verizon Media taking over as Microsoft’s preferred global…
SpotX Unveils Support for The Trade Desk’s Unified ID 2.0
For ad tech vendors, identity interoperability is the new normal. Last week, Lotame’s identity solution gained notable industry…
Verizon Media’s New CTO Hails From Gap & AmEx
Verizon Media has added a new head of technology, tapping Rathi Murthy as the company’s Chief Technology Officer.…