Rokt and mParticle Merge in $300M Acquisition
Remember the T-Mobile and Vistar Media deal? That feels like it happened a year ago. 👴 Rokt, a…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
Commerce Media is Already Dominating 2025
Retail media—or is it commerce media?—continues to dominate the news cycle as we enter 2025. Consider the past…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Scope3’s CES Buzz Proves Sustainability is Still Hot
ESG is not dead—at least, the “E” part is alive and well. (It’s Environment, by the way! We…
X Taps John Nitti as Global Head of Ad Innovation
X is staffing up on adtech. As part of its big CES push, X’s Linda Yaccarino announced today…
Symitri Lands Media.net as First Partner
CES 2025 feels very… partner-y, doesn’t it? Case in point: Symitri, the newly formed, privacy-focused adtech company (that…
Disney Launches Certification Program for Live CTV Ad-Buying
Is it CES or CTVES. Feels like the latter. Last week, we covered an algorithm update by Yahoo…
CTV for All: Comcast Launches Universal Ads to Help SMBs Buy CTV
You get CTV ads, and you get CTV ads—everyone gets CTV ads! Seriously, though! Today, timed to CES,…
Will X’s Push to Demote ‘Negativity’ Attract Advertisers?
On Friday, X owner Elon Musk announced an upcoming algorithm update aimed at promoting “more informational/entertaining content.” Musk…