Read More 2 minute read CCommerce Media Spend on Travel Media Networks Set to Top $2 Billion This YearbyStaff10/31/2024585 views Retail media networks. Commerce media networks. Hey, but don’t forget about travel media networks. EMARKETER has released new…
Read More 2 minute read EEarnings As Meta Sees Record Revenue, Ad Growth SlowsbyStaff10/30/2024731 views New drip king, Mark Zuckerberg, strikes again. Meta reported Q3 earnings today after hours and beat expectations with…
Read More 2 minute read EEarnings Google’s Q3 Results Beat Expectations as YouTube Revenue Tops $50BbyStaff10/30/2024913 views Google announced its Q3 earnings yesterday and the stock surged post. “We generated strong revenue growth in the…
Read More 2 minute read EEarnings Reddit Q3 Earnings Jump 68% on Ad Revenue SurgebyStaff10/29/20241.4K views Reddit has reported impressive Q3 2024 earnings, sending its stock up after hours. Total revenue jumped 68% to…
Read More 2 minute read DDSP Nexxen’s New Deal Marketplace Simplifies Premium CTV BuyingbyStaff10/29/2024779 views Nexxen yesterday announced Deal Marketplace, a new feature within its DSP that centralizes access to premium CTV inventory…
Read More 3 minute read MMeasurement DoubleVerify Advocates for More ‘Meaningful’ Attention ResearchbyStaff10/29/2024467 views AdAge recently published an article titled “Attention Metrics Don’t Work,” citing two studies that show “little or no…
Read More 2 minute read BBrand Safety Dentsu and 614 Group Initiative Halted After GOP ConcernsbyStaff10/28/20241.0K views Dentsu has abandoned a brand safety and journalism initiative, in partnership with The 614 Group, according to a…
Read More 2 minute read DDrama What’s the Ad Impact of Newspapers Opting Out of Endorsements?byStaff10/28/2024424 views Last week, in a surprising move, The Washington Post and Los Angeles Times announced they would not endorse…
Read More 1 minute read TTweet of the Week Tweet of the Week: Why Isn’t Trump Spending on CTV?byStaff10/25/2024612 views Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, maybe even weird tweets from the…
Read More 2 minute read TTV Innovid Welcomes LG Ad Solutions to its Harmony InitiativebyStaff10/25/2024586 views Marcus Aurelius once said, “He who lives in harmony with himself lives in harmony with the universe.” Imagine…
Read More 2 minute read AAcquisitions Emodo Finds New Home at OneMagnifybyStaff10/24/20241.1K views Emodo is getting a new lease on life as part of OneMagnify. Yesterday, OneMagnify, a technology-focused digital marketing…
Read More 3 minute read RRegulation FTC’s ‘Click-to-Cancel’ Rule Faces Legal Challenge from IABbyStaff10/24/2024753 views The IAB, along with the NCTA and other industry groups, has filed a lawsuit to block the FTC’s…