Nielsen Partners with Realeyes to Decode Attention
Nielsen’s cross-media measurement platform, Nielsen ONE, is getting an attention upgrade for the holidays. Last week, the measurement…
Google Policy Update Faces ICO Scrutiny for Fingerprinting
Google updated its ad platform policies this week to “reflect the latest evolutions in technology and meet our…
Report: Will AppLovin Buy Snap?
Yesterday, Business Insider published a story on AppLovin, the mobile adtech giant, complete with some juicy M&A speculation:…
5 Questions With AMA’s Paul Kelly: How the “Podcast Election” Showed Audio’s Power
Today, we’re excited to launch a new interview series, 5 Questions, featuring conversations with both established and emerging…
Pixalate Reports Nearly One-Quarter of CTV Traffic Is Fraudulent
CTV fraud is a major problem. A new report by Pixalate finds that the invalid traffic (IVT) rate—defined…
Tweet of the Week: Joe Zappa Ponders Agencies Buying DSPs
Welcome to our Tweet of the Week, where we spotlight insightful, thought-provoking, and sometimes even weird tweets from the…
ANA Study Shows MFA Crackdown Continues
Junky made-for-advertising (MFA) sites are being kicked to the curb. That’s according to a new Programmatic Transparency Benchmarks…
Roku’s Programmatic Push Continues with FreeWheel
Roku continues to shed its “walled garden” identity. Yesterday, the company announced it was expanding its relationship—see this…
DoubleVerify Targets Low-Quality AI Sites With New Detection Tech
As we see a spike in low-quality AI-generated content across the internet, media measurement and verification companies have…
Magnite Scores Renewal & Expansion with LG Ads
Magnite is getting a nice renewal for the holidays. LG Ads and Magnite today announced Magnite will continue…