Marketers Waste Millions Each Year on Manual Ad Optimization
The marketing industry has a knob-and-dial-turning problem. That’s according to a new study from media quality and performance…
Perplexity’s $34.5 Billion Chrome Bid Is Probably Just PR
AI search engine, Perplexity, says it’s ready to cough up $34.5 billion in cash to buy Google’s Chrome…
Nexxen Ups VIDAA Stake, Expands Data and Ad Rights
Adtech company Nexxen is living la vida loca. (Forgive us for this.) Yesterday, the company announced it has…
New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
The Trade Desk Posts Strong Q2, But Q3 Outlook Spooks Market
Like other independent adtech companies, The Trade Desk posted strong Q2 results. The company reported revenue of $694…
Independent AdTech Posts Strong Q2 Results (So Far)
Is that actual momentum we hear? Earnings season for independent adtech companies is in full swing. Here’s a…
Linda Yaccarino Leaves X Behind, Enters Ozempic Gold Rush
Linda Yaccarino has officially left the media industry. According to a new report from Bloomberg, after leaving Elon…
OpenX Sues Google for Market Abuse
OpenX is leaving here with something. The independent SSP has filed a civil lawsuit against Google, claiming the…
Nielsen Launches Outcomes Marketplace for TV Measurement
It’s not enough to drive outcomes—you need to own the phrase conceptually. That brings us to yesterday’s announcement…
DoubleVerify Warns Advertisers About AI Recipe Sites
Recipe sites can often feel like MFA. They’re slideshow-heavy and jam-packed with ads. Now, according to new research,…
Spectrum Reach Debuts AI Media Planner for TV
Spectrum Reach, the ad sales division of telecom company Charter, has just unveiled a new AI platform called…
Dailymotion Launches ChatGPT-Like Video Ad Unit
Stick ChatGPT into an ad—now ship it! Last week, video platform Dailymotion, through its advertising division Dailymotion Advertising,…