AppsFlyer in Advanced Talks to Sell
Remember M&A? Well, it’s still an M&A year for the adtech industry. Mobile-focused marketing analytics company AppsFlyer is…
Viant Buys Lockr to Scale its ID Solutions
Maybe chill, everyone? Sheesh. M&A in adtech is moving so quickly that new deals are announced before we…
Publicis Buys Lotame, the OG Data Solutions Company
Publicis Groupe today announced it has entered into an agreement to acquire Andy Monfried’s Lotame, one of the…
T-Mobile’s Adtech Push Continues with $175M Blis Deal
In the past three months—though in progress for years (see the Octopus deal in 2022)—T-Mobile has aggressively expanded…
With Deal Officially Closed, Outbrain is Now Teads
Outbrain is no more. Today, the company announced the completion of its acquisition of Teads, following regulatory approvals.…
WPP’s Kantar Sells Media Measurement Division to HIG for $1 Billion
Another day, another acquisition. Kantar, WPP’s market research firm, announced over the weekend that it’s selling Kantar Media,…
With Ban Looming, Perplexity Proposes Merger with TikTok
Well, this is a surprise. CNBC is reporting that Perplexity, the fast-growing AI search startup valued at $9…
Rokt and mParticle Merge in $300M Acquisition
Remember the T-Mobile and Vistar Media deal? That feels like it happened a year ago. 👴 Rokt, a…
The Trade Desk Snaps Up Sincera in Rare Acquisition
We’re half a month into the New Year and adtech M&A is already heating up. The Trade Desk…
The Best Tweets About T-Mobile’s $600M Vistar Media Deal
T-Mobile is now an (even bigger) adtech company. Today, the telco giant announced its acquisition of DOOH (digital…
Report: Will AppLovin Buy Snap?
Yesterday, Business Insider published a story on AppLovin, the mobile adtech giant, complete with some juicy M&A speculation:…
Mediaocean Scoops Up Innovid
The TV adtech category can be rough but but those in it have a lot of value. Today,…