X Rolls Out Lead Gen Ads to All Advertisers
X continues to build out its performance cred. The Elon Musk-owned social network announced today that its Lead…
Axon Rolls Out Prospecting for DTC Advertisers
Axon—AppLovin’s advertiser platform—has launched Prospecting Campaigns, a new product aimed at helping web and ecommerce brands acquire first-time…
Taboola’s Realize Now Claims 650+ Advertisers
Realize is realizing its potential. 🥁 Taboola’s Realize solution has momentum, according to the company. In a new…
AppLovin Up 35%, The Trade Desk Down 12%
If quality and performance are a battle, performance might be winning. A month ago, we reported that the…
New Study Finds Ads Drive Back-to-School Shopping Decisions
Ads actually get people to buy things! We always suspected this was true, but now we’ve got the…
DoubleVerify Enters Performance Era, Agrees to Acquire Rockerbox for $85M
Hey, the year of M&A in adtech continues. DoubleVerify has announced an agreement to acquire Rockerbox, a conversion…
Facebook is Working on Brand Safety Controls for its News Feed
Facebook is finally taking steps to bring brand safety to its News Feed. The company announced that it…
StitcherAds & Facebook Partner for #BuyBlack Friday
StitcherAds, a performance-focused platform brands use to build and manage social media ad campaigns, is partnering with Facebook…